An Evolved Economy Business Makes It Simple to Make Money

There’s a tried and true maxim in business – to make more money you have to 1) find more customers – ie make more sales 2) retain more customers – because the cost to acquire a new customer is usually higher than the cost to keep an existing customer 3) increase your margins – in other words, raise your prices so that the gap between what something costs you and what you sell it to your customer for is greater and 4) control expenses – ie, spend less. Only these 4 things can save your bottom line in a traditional business.

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